Public Relation: Why is it always being ignored?

I’ve been working with media monitoring company for about a year now and until now I still wonder why is it that I never heard such kind of services being offered. I did heard about Public Relations services and knows  that public relation is the practice of managing the entire communications that produce the information between any organization,companies or even a person and its public. Well, if you still didn’t have any clue about it, the best time to see public relation become the important part is whenever any political elections hit the nation. The candidates should have a strong PR skills in order to build a strong images of ideal person to be vote and a lack of PR strategies from any kind of medium such as speeches,public appearances,broadcast or even comments from people from viral marketing point of view or even from blogs can lead to massive impacts.One of the strategies that must be build by the election candidates is to have someone to monitor what public thinks about him/her and also to see how popular media portrayed his/her images to the public.

Based on my explanation above, you might have feelings that I was right all the way about what I think of the strong benefits that good PR can give to us.The question is – Why should PR not be included in economic value? To explain more, Public Relation isn’t something that might be calculated in financial budget as something that can give profit in return.It’s not like Marketing department which has strong projection about what will the expected result can be achieved if certain campaign or method is being actioned within the timeframe.It’s also not like Human Resources, where companies spend a certain budget to advertise the employment and also employee training – both has calculated profit that can be measure through yearly employee evaluation review.I think I do no have to explain about Advertising budget, which is so common these days that most people even outsides from management skills level has a certain degree of understand how  good advertising will lead to better reception of product to the public.Do you know that in business rules, most company believes that advertising comes first after the quality of product ?

I can’t believe some people still consider that PR is worth included in Miscellaneous fees.

Ridhzuan Harun

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