The newest kind of tourism that I knew is medical tourism. In fact, there’s a one private hospital in Kuala Lumpur that specifically designed to for it .With the 5 star facilities which best compared with the infamous Gleneagles Specialist Centre in Ampang, Prince Court Medical Centre has received an international accreditaion and increasingly gaining interest by foreigners patients with its high quality of services. Yes, everyone gets sicks no matter how bloom the global economy goes as well as everyone gets hungry all the time & can never kick the habits of visiting their favourite Kentucky Fried Chicken or Mcdonalds everytime the salary pay day comes. But I was thinking that besides medical industry that was one of the reason for foreigners to travel abroad, there was other popular reason which is furthering study in any foreign universities. Despites a decades of growing number of sudents from overseas that coming to Malaysia and also local students that gained seats in prestigous education institutions such as Oxford,Harvard,Australian National University or even University of Tokyo, how come most people forgot to education as a tourism packages? Or maybe I shall says that ‘education tourism’ – a tourism campaign to attract foreigners to visits and stays in the country which will included certain benefits like tax exemptions,international scholarship, lower strictment of visa application or even access to apply for permanent residence status in the future.
IBM, the world’s famous computer giant, has introduced a education opportunities for global citizens to come to India and study their certified training courses. Referred as education tourism, all travel general packages such as visa’s,accomodation & even flight tickets will be take care by learning provider here in India. Stratom IT Solutions, which is an India based IT company is the strategic partener and will be assisting IBM by conduction courses from the IBM Power and IBM System Storage Curriculum.
I’ve been working with media monitoring company for about a year now and until now I still wonder why is it that I never heard such kind of services being offered. I did heard about Public Relations services and knows that public relation is the practice of managing the entire communications that produce the information between any organization,companies or even a person and its public. Well, if you still didn’t have any clue about it, the best time to see public relation become the important part is whenever any political elections hit the nation. The candidates should have a strong PR skills in order to build a strong images of ideal person to be vote and a lack of PR strategies from any kind of medium such as speeches,public appearances,broadcast or even comments from people from viral marketing point of view or even from blogs can lead to massive impacts.One of the strategies that must be build by the election candidates is to have someone to monitor what public thinks about him/her and also to see how popular media portrayed his/her images to the public.
Based on my explanation above, you might have feelings that I was right all the way about what I think of the strong benefits that good PR can give to us.The question is – Why should PR not be included in economic value? To explain more, Public Relation isn’t something that might be calculated in financial budget as something that can give profit in return.It’s not like Marketing department which has strong projection about what will the expected result can be achieved if certain campaign or method is being actioned within the timeframe.It’s also not like Human Resources, where companies spend a certain budget to advertise the employment and also employee training – both has calculated profit that can be measure through yearly employee evaluation review.I think I do no have to explain about Advertising budget, which is so common these days that most people even outsides from management skills level has a certain degree of understand how good advertising will lead to better reception of product to the public.Do you know that in business rules, most company believes that advertising comes first after the quality of product ?
I can’t believe some people still consider that PR is worth included in Miscellaneous fees.
Ridhzuan Harun
I just went back from scriptwriting workshop Sunday. My conclusion? I feel glad that I meet a lots of people from different background. An eye opener who me. With so much ‘reality’ happened behind local movie scene, now I know why it’s hard to put our nation’s in the same level like other country.But my instinct were absolutely right, along the way past the decades ago, that we are far more better than any of other country especially Asian, if we were given a fair chance. I don’t want to discussed that, it’s just something unexplained and the facts and ideas based on that are something that I must reserved. Typical me
But after a day of exciting learning experiences, i feel something strange. It’s like, the more I try to run and chasing my dream, the more I feel that my destiny is something that was really near with me. Something that I should’ve known before. I wonder why FINAS was so closed to my primary schools,my secondary schools and even my home.I wonder why is it normal for me to see a TV drama or film production is doing their outdoor work, which I very often encounter such things. I remember there was TV production called ‘Jangan Ketawa’ did one of their episodes in my school when I was 11 years old.Suddenly it coming back to my mind in last 2 year, when my previous employer RHB Bank was having a annual dinner for my department in Royale Bintang, I was the “Choosen One” to be on the stage performing spontaneous Spidey costume tricks, with the host at that night whose name is Dee, which happens to be one of the actor that starred in Jangan Ketawa.Damn, I was wearing a black tuxedo that night and he happens to joke around by showing his lust to a boy like me.That was in front of more than 100 crowd of my colleagues that knew me with my 5 years of unforgettable working experience there. I purposely avoiding any small talk that would makes him flash back all those moments in schools while talking to him. That was a hundred of my objections of chances to be in anything that related with acting,filming or anything that related with broadcasting business.No, it’s not that I hate this business. I got so many friends,cousins and former schoolmates that involved in this and it’s like the TV drama and film are small for me, I can tell more than 70 % of the places that this film/TV production was shooting nearby places that are my stomping ground.Maybe it’s was me, who thought that having so much priorities and biggger than any fortune in front of myself, all the way before. But I didn;t realized so much things that were noted in Malaysia local fim scene history was happened around this particular area.
Ulu Klang,Setapak and Gombak, where the FINAS was built, P. Ramlee was lived (Taman P.Ramlee in Setapak as well as P.Ramlee Memorial Library) and other places which think you should be able to noticed, were all of my places where I grew up.But No, it’s not something that I proud of. I shall say I am the most stupid person by choosing things that were supposed to be “choose” at first place. But being stupid or the most stupid is not the issue.Is not what the decision that determine your stupdiness, but what are the output and outcomes, is the most important thing.But I also believed the theory applies to different things with different situation that must be consider. Procedures is better than results. Guess what? I got that from Winter Sonata, a love story from Korea. Yes, the love story is interesting but I don’t follow that much..And don’t even start with me! Heheh…just kidding. But from that you get the ideas of this – People see things that they only want to see as much as what they want to hear. Hmnnnn…. just imagine how TV can gave impact so much with different kind of ideas,philosophies and even your decision in life.
Take Care..
Ridhzuan